about the podcast
The bi-weekly podcast addresses a unique fatherhood-related theme in each episode.
Hosts Adam Flaherty and Marc Checket interview famous dads, not famous dads, old dads, new dads, step dads, grand dads, trans dads, and more, in an effort to gain new perspective and become better parents and human beings. LEARN MORE »
Latest Episode
Ep. 125 | Can Cleaning Products Build Stronger Partnerships? | Sean Busch of Dad Mode on Gendered Marketing to Dads
EPISODE SUMMARY
Ever notice how most spray cleaners and detergents seem to be marketed straight out of the 1950s... and almost always to moms? Entrepreneur Sean Busch is on a mission to flip the script.
Sean is a dad of two kids who LOVE to make messes, and he's the founder of Dad Mode, a new line of high-performance cleaning products designed specifically for dads. Sean joins us to talk about why it's important that dads meaningfully contribute to housekeeping, what “choreplay” means (and how it might just be the secret to more balance), and the potential risks and rewards of selling gendered products.
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WHAT PEOPLE SAY
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Love it! I was literally laughing out loud.
Easygoing conversations and stories I can relate to and learn from.
It is good. Great insights. Fun and accessible.
what's the story?
Meet Co-hosts Adam Flaherty and Marc Checket and learn about Modern Dadhood's humble beginnings.